Search engine optimization is an ever changing field that observes updates often. SEO experts have to change their SEO strategies after a certain time period to make their efforts fruitful and ensure the maximum benefit from them. Google doesn’t unveil everything about its algorithms and never inform when it’s going to update an algorithm. But, only search engine optimization specialists can guess the ranking algo because of consistent experiments, go here to know, how they can do this. That’s why, it’s not wrong to say that try catch formula works on SEO strategies. It created space for assumptions and myths. Some myths are still being used by SEO experts while many others have obsolete with time. Here are five myths exercised by SEO experts for years. Ranking is Sole Purpose of SEO
Ranking isn’t the sole purpose of SEO. Just ranking higher doesn’t mean you have achieved your goal but its maintenance is the actual reward. Nowadays, Google consider different things to rank a webpage higher. Local SEO filters results according to the nearest location while user’s history and geographical position also impacts on search results. So, an SEO expert need and the client both should understand this factor. Backlinking is Everything It’s another myth about SEO. Cheap backlinks are valueless as Google blocks them and doesn’t use to rank the website. The link contains unique, genuine, and non informative content. If you are adding your lipsticks ad in a football website then never think of rank higher but beware of facing Google penalty. If you are getting cheap and easy links then it means they aren’t valuable for your website. Black Hat SEO Works Some SEO experts use black hat SEO and thinks that it’s cheap and works well. In Black Hat SEO, an SEO expert uses unethical ways to deceive Google algorithms and use fake links to the website. They use automated content techniques and buy cheap links for the website. Google has introduced intelligent algorithms for it which detect unethical links and remove them immediately. Google Can’t Read JavaScript In the past, Google used to respond poorly to AJAX and the there were some issues regarding visibility as well. The reason was dynamic content generation and difficulty in search engine processing. It resulted in the myth that Google can’t read JavaScript and it’s invisible to crawler. However, now Google has announced that Google webmaster and PushState methods have enabled Google to read JavaScript perfectly. Adword Improves SEO Some SEO experts think that spending some money on advertisement garner more revenue and Google sends more traffic towards your website. However, one should know that organic search team of Google has nothing to do with advertising department and both are working separately. Nowadays, facebook and other PR methods have become a part of social media advertisement and one should forget this myth as it’s not working anymore. SEO experts should always follow latest techniques and transform their SEO tactics with advanced Google updates. Following myths blindly can ruin your efforts and result in Google penalties which are difficult to remove in a short time period.
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AuthorMy name is Ms Molina Crespi. I am blogger by hobby and writes on different topics. ArchivesCategories |